What Could Your Business Do With A Blog?
There are millions of searches that contain the term “photographer” spread over hundreds of different phrases or queries. To Andrea's point: “Any page can be the entry page” “We have to rethink our approach to site design and user interaction based on the new world”. Businesses are looking at the scale afforded them through enterprise level blogging software. It’s the perfect tool for thinking differently about SEO.
If you’re a blogging newbie, it’s really easy to get started. Simply purchase a domain or use an existing domain you own (don’t just use a subdomain of wordpress.com or blogspot.com), purchase a hosting package.
Before you start writing, first outline your content plan for the blog.
Use your blog’s name to target geographic locations.
Targeted blogging about your products and services, coupled with your geography, use cases, specials and coupons help make certain you have the right organized content online to ensure you show up for the searches that you just spent a fortune creating demand for through traditional advertising.
Leverage your blogging content into Social Media sites, such as your Facebook pages or Twitter profiles. It takes time to source and author content for blogging, this content should be shared across additional marketing channels in order to get the most bang for the buck and maintain message consistency.
Looking for a company that offers consulting on corporate and business blogging, including design, development and strategy? Consider our Certified Field Associate and partner with affordable services to do the time consuming tasks. BRNM & Associates
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